About Us

SO YOU THOUGHT ALL ACCOUNTANTS WERE THE SAME…
Professional, personal accountancy
Full range of business and personal accounting
Helping businesses
to grow

Accounting services tailored to your needs

We’re not your average accountancy firm.
Contact us

What do we stand for?

Apart from the more general accountancy services we can also assist you with business development and specialist tax services.
Clients prefer us because our passion shines through everything we do. We are dedicated to finding new ways to generate value for our clients.
We seek creative and innovative ways to reduce lead time, enhance information transfer processes, reduce costs and strive for operational efficiency.
Director – Keith Willis
Keith Willis is the Managing Director and founder of the practice. After obtaining his honours degree in Accounting & Finance at U.W.E. in 1984, he trained to be a chartered accountant with Solomon Hare Chartered Accountants in Bristol. He then relocated to the East Midlands in 1990 to become a Finance Director for a local building and engineering group of companies. Missing private practice, he joined a small chartered accountancy practice in Stratford-upon-Avon where he became a partner in 1993. Keith decided in 1996 to go out on his own, and Keith Willis Associates Limited was founded in April of that year.
Andy Betts
Andy Betts joined the firm in 1998. After leaving school Andy worked and trained at a small firm in Loughborough for over ten years before itchy feet brought him to Keith's door. He is a Chartered Certified Accountant and an affiliate member of the ICAEW.
He adopted the role of the firm's chief tax advisor and he specialises in helping SMEs obtain maximum tax efficiency. He has a wide range of individuals and businesses in his personal portfolio and he acts as first point of call for most clients.
Richard Malcolm
Richard Malcolm obtained his degree at Newcastle University before joining a firm of accountants in Sherwood. There he became qualified as a chartered accountant in 1998, and during his time there he honed his superb technical knowledge and accounting skills base.
He joined Keith Willis Associates in 2002 and since then he has been a popular and invaluable member of staff. Always willing to go the extra mile, he provides clients with solutions to problems, often by employing his IT and Excel expertise.
Carly Simmons
Carly Simmons joined the firm in 2003. She had a successful catering business for several years but always yearned for a new challenge. Hence she started as a junior trainee, effortlessly fitting into the Keith Willis team. Her aptitude and ambition saw her very quickly go on to pass her AAT exams, before becoming a full member of the ACCA in 2007. She now manages the Keith Willis office. Carly is a Sage accounts and payroll specialist, always happy to share her tips and advice.
If you’re looking for a reputable accountancy firm in Nottingham, call Keith Wills Associates today:
0115 947 6677
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