About Us

Professional, personal accountancy
Full range of business and personal accounting
Helping businesses
to grow

Accounting services tailored to your needs

We’re not your average accountancy firm.
Contact us

What do we stand for?

Aside from  general accountancy services, we are also able to assist you with business development and specialist tax services.
We've found our clients prefer to use us because our passion and dedication shines through in everything we do. We're dedicated to finding and generating 
value for our clients.
We're proactive in finding creative and innovative ways to reduce lead time, enhance information transfer processes, reduce costs and strive for operational efficiency.
Director – Keith Willis
Keith Willis is the Managing Director and founder of the practice. After obtaining his honours degree in Accounting & Finance at U.W.E. in 1984, he trained to be a chartered accountant with Solomon Hare Chartered Accountants in Bristol. He then relocated to the East Midlands in 1990 to become a Finance Director for a local building and engineering group of companies. Missing private practice, he joined a small chartered accountancy practice in Stratford-upon-Avon where he became a partner in 1993. Keith decided in 1996 to go out on his own, and Keith Willis Associates Limited was founded in April of that year.
Andy Betts
Andy Betts joined the firm in 1998. After leaving school Andy worked and trained at a small firm in Loughborough for over ten years before itchy feet brought him to Keith's door. He is a Chartered Certified Accountant and an affiliate member of the ICAEW.
He adopted the role of the firm's chief tax advisor and he specialises in helping SMEs obtain maximum tax efficiency. He has a wide range of individuals and businesses in his personal portfolio and he acts as first point of call for most clients.
Carly Simmons
Carly Simmons joined the firm in 2003. She had a successful catering business for several years but always yearned for a new challenge. Hence she started as a junior trainee, effortlessly fitting into the Keith Willis team. Her aptitude and ambition saw her very quickly go on to pass her AAT exams, before becoming a full member of the ACCA in 2007. She now manages the Keith Willis office. Carly is a Sage accounts and payroll specialist, always happy to share her tips and advice.
If you’re looking for a reputable accountancy firm in Nottingham, call Keith Wills Associates today:
0115 947 6677
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